IME Natural Perfume Muses

I’ve worked hand in hand with Tonia Walker from IME Perfumes to transform her brand and packaging over the past few years.

I illustrated 9 individual muses to represent each of her 100% natural fragrances. Each muse is pencil drawn with a corresponding mandala, a botanical element and watercoloured clothing to link in with their associated colour and profile.

We have also rebuilt her website, created a new range of packaging including the Collections Pack- a small travel-sized handbag pack that contains a small sample of each of the fragrances. I’ve also created some supporting print materials including a Perfume Inspiration Wheel, point of sale banners and an A4 perforated leaflet that is included in the packaging with each product.